The AV1 image format (AVIF) is an exciting new open-sourced and royalty free optimised image format which supports any image codec. An AVIF image offers significant file size reduction compared with JPEG, PNG and WebP and is currently supported on Google Chrome, Firefox and Android.

On average there is a 50% saving by using an AVIF image compared to a JPEG and 20% savings compared to WebP images.

Lossless Compression

Saves the image without any reduction in image quality, but results in a larger file than lossy compression.

Lossy Compression

Saves a smaller file than lossless compression, but causes some reduction in image quality.


Choose between a smaller file with lower quality, or a larger file with higher quality.